Thinking Basketball

I cold-emailed Ben Taylor while I was still in college. He’d built a channel around a genuinely unusual premise — that film study and statistics are better together than either is alone — and I wanted to work on it. I became the first person he hired.

The channel had about 60,000 subscribers then. It’s past 800,000 now, and I’ve been there for all of it: first as Video Coordinator, then Video Producer, and currently as an advisor.

What that actually involved

• Research, script-writing, and editing across dozens of videos
• Content strategy and marketing
• Statistical analysis feeding the arguments the videos make
• Starting and running the community Discord