Thinking Basketball

I cold emailed Ben Taylor in college soon after he started the YouTube channel and was immediately hooked. The format and style was so fresh for YouTube, and luckily he was based in Santa Monica at the time and happened to be looking for help! So I slowly started helping him and getting mentored in how to really watch and analyze basketball critically. Then I took on more editing, script-writing, video research, footage gathering, and marketing tasks over time. Once I graduated from USC, I went on to work for Ben full-time as the role just kept growing. I am still so grateful for the work I’ve done at Thinking Basketball, and getting lucky with the timing of how everything unfolded.

What that actually involved

• Research, script-writing, and editing across dozens of videos
• Content strategy and marketing
• Statistical analysis feeding the arguments the videos make
• Starting and running the community Discord